SEO for General Contractors (GC)
SEO for General Contractors (GC) — Los Angeles & California
A homeowner or property manager searches by project type and city before they ever pick up the phone, and checks whether a contractor looks licensed, insured and current before requesting a quote - built here for Los Angeles and California first. This is our SEO service for general contractors; if you need the site itself built or rebuilt first, see our website design & build for general contractors page.
What it means
What general contractor SEO actually means for your business.
A prospect comparing a few contractors searches by project type and city, and checks whether you look licensed, insured and current before they ever request a quote. SEO for a general contractor means pages organized the same way a buyer searches - by project type and service area, with your license and insurance facts stated plainly - so the specific page that answers what they searched shows up, not just your homepage.
Who we serve
California first, then the rest of the country.
Based in Los Angeles. We serve California first - Los Angeles, Orange County, the Inland Empire and the rest of the state - and take on national and international work too; the build and reporting are remote either way.
What's included, and pricing
What's included, and what determines the price.
Technical SEO is the work that makes a site legible to a search engine. We fix the crawl, the indexing, the metadata, the structured data and the page speed, and we show you the before and after.
- Crawl and index audit, with the fixes prioritised by effort and impact
- Titles, meta descriptions, canonicals, robots.txt and XML sitemap
- Validated JSON-LD: Organization, LocalBusiness, Service, FAQPage
- Internal linking and heading structure pass
- Core Web Vitals work, measured on mobile
We have no general-contracting client results to show yet, and we will not invent any. Our one live reference build is GreenCal Pressure Washing (greencalpressurewashing.com) - a Southern California home-service business, honestly described as adjacent, not as GC trade experience.
There is no GC-specific SEO rate. What determines the price is the channel mix and the work your site actually needs, set on a discovery call - see the exact tiers and inclusions on our pricing page.
Questions
Questions general contractors ask before they hire an SEO agency.
The things people ask before they request one.
How much does SEO cost for a general contractor?
The same as for any other business we work with - there is no GC-specific rate. Starter is $2,000 a month and covers one channel, which can be SEO, with a monthly strategy call, a performance report and direct access to Rumman. Growth is $4,000 a month and adds a second channel on top of SEO. The exact scope and price for your site get set on a discovery call - see the full breakdown on the pricing page.
What should I look for when hiring a digital marketing agency for my contracting business?
Four things, before you sign anything: a live site they actually built, not a mockup; a named location and a real way to reach them; a written scope that says exactly what you are paying for; and no promise of a specific ranking, lead count or revenue figure - nobody can honestly make that promise. If an agency guarantees results, that is the point to ask harder questions.
Does my marketing agency need to know my contractor license number?
Yes, and a competent one should ask before you sign anything. California's Business & Professions Code §7030.5 requires every licensed contractor to display their CSLB license number on all advertising - that explicitly includes websites and social profiles, with fines for a first offense. An agency that does not ask for your license number is missing a legal requirement for your own ads, not just a nice-to-have.
Next step
Tell us what happens when someone finds you.
A discovery call is a conversation, not a pitch. We look at your site and your search and AI visibility while you are on the call, and tell you what we would fix first and what we would leave alone. You keep that assessment either way.