(657) 319-8550rumman@leadsinitiative.com

Based in Los Angeles · Serving clients across the US and internationally

Leads Initiative

Services

Ten services, each one a named set of deliverables.

Leads Initiative is a Los Angeles-based digital marketing and AI-enabled virtual front office for established service businesses across the US, Canada, the UK, Europe, Australia and New Zealand. All ten services below are available this month, not a roadmap: what each includes, what we need from you to run it, and what's out of scope.

The ten services

Get Found

Technical SEO

The fixes that make a site crawlable.

By industry: Roofing · Cleaning & property services · Plumbing

Learn more about Technical SEO

Technical SEO is the work that makes a site legible to a search engine. We fix the crawl, the indexing, the metadata, the structured data and the page speed, and we show you the before and after.

  • Crawl and index audit, with the fixes prioritised by effort and impact
  • Titles, meta descriptions, canonicals, robots.txt and XML sitemap
  • Validated JSON-LD: Organization, LocalBusiness, Service, FAQPage
  • Internal linking and heading structure pass
  • Core Web Vitals work, measured on mobile

Get Found

AEO and GEO

Visible to AI answer engines too.

Learn more about AEO and GEO

AEO and GEO make your business legible to AI answer engines the way SEO makes it legible to search engines. We publish a machine-readable version of your site: llms.txt, a Markdown corpus, and attributable entity data, so an assistant answering a question about your market can cite you accurately instead of guessing.

  • llms.txt and a linked Markdown corpus of your public pages
  • Answer-first content structure: the direct answer first, detail after
  • Entity data tied to one identity across the site and your profiles
  • FAQ content and FAQPage structured data where you have real questions
  • IndexNow submission wired into your deploys

Get Leads

Lead generation systems

Captures enquiries and books the call.

Learn more about Lead generation systems

We build the path from a stranger finding you to a booked conversation. That is the capture form, the routing, the follow-up reminders and a pipeline you can actually see, not a vague promise of more enquiries.

  • Enquiry capture wired to your CRM, with notification on submit
  • Discovery-call booking that works on a phone
  • Qualification fields and pipeline stages set up for your sales process
  • Automated follow-up reminders, with every send staying under your control
  • A tested end-to-end run before handover

Get Leads

CRM setup and reporting

Tracks every prospect, reported monthly.

Learn more about CRM setup and reporting

We set up the system of record so you stop losing enquiries in an inbox. One place holds every prospect, every conversation and every next action, and the monthly report tells you what actually moved.

  • CRM structure: prospects, contacts, conversations, proposals, clients
  • Pipeline views for the way you sell
  • Analytics installed and verified, not just pasted in
  • A monthly report covering what we did, what changed and what we recommend next

Get Leads

AI Receptionist

Add-on, $199/month

Answers your calls 24/7, so you stop missing leads.

Learn more about AI Receptionist

Answers your business's phone calls 24/7, greets callers, captures their details and what they need, and answers common questions from your own approved information. If it doesn't know the answer, or the caller needs a person, it escalates to the right person with a summary of the call. Every call and lead is logged to your CRM and you're notified, so you stop missing calls and leads.

  • 24/7 phone answering using your own approved information and FAQs
  • Caller detail capture: name, contact details and what they need
  • Escalation to the right person when it can't answer, with a call summary
  • Every call and lead logged to your CRM, with an owner notification

Win the Job

Website design and build

A fast, static site you own outright.

By industry: General contractors

Learn more about Website design and build

We design and build the site, then hand you a fast static website you own outright. Static-first means there is no CMS to patch, no plugin to break, and nothing between a visitor and the page.

  • Design system, page design and responsive build
  • Copywriting for every page we ship
  • Static build deployed on your own hosting account
  • Mobile Core Web Vitals checked before launch, with the report
  • Forms that validate, show real errors and confirm success

Paid Ads

Meta Ads

Facebook and Instagram ads, run for you.

Learn more about Meta Ads

We build and run your Facebook and Instagram ad campaigns, from audience and retargeting setup through to the creative and the tracking that confirms a lead actually landed in your CRM.

  • Campaign setup on Facebook and Instagram
  • Audience and retargeting setup
  • Creative and ad copy
  • Meta Pixel and Conversions API installed and verified
  • Lead-form ads routed into your CRM
  • Monthly report of what we ran and what we changed

E-commerce & F-commerce

E-commerce

A full online store, checkout included.

Learn more about E-commerce

We build the store: product pages, category structure, checkout and payment, plus the structured data and product feed a search engine needs to show your products instead of just your homepage.

  • Online store build and setup
  • Product pages and category structure
  • Checkout and payment setup
  • Product and Offer structured data
  • Google Merchant Center product feed

E-commerce & F-commerce

F-commerce

Sell inside Facebook and Instagram.

Learn more about F-commerce

We set up selling directly inside Facebook and Instagram: Shops, a synced product catalogue, shoppable posts and an order flow through Messenger and WhatsApp, plus shopping ads tied to that same catalogue.

  • Facebook and Instagram Shops setup
  • Product catalogue setup and sync
  • Messenger and WhatsApp order flow
  • Shoppable posts
  • Shopping ads tied to the catalogue

Taking more than one

They are built to work together, not sold as a bundle.

The technical SEO and AEO/GEO work sit on the same build as the website, so taking the site and the visibility work together removes a handover between two different people doing two different audits of the same pages. Lead generation and CRM setup plug into whichever site is live, yours or a new one, and either can come first. Paid Ads management plugs into that same CRM and tracking, and the e-commerce builds stand on their own. Nothing here requires taking all nine; the scope at step two of our process names exactly what you are paying for.

Next step

Tell us what happens when someone finds you.

A discovery call is a conversation, not a pitch. We look at your site and your search and AI visibility while you are on the call, and tell you what we would fix first and what we would leave alone. You keep that assessment either way.