Based in Los Angeles · Serving clients across the US and internationally
About
Leads Initiative is a digital marketing and AI-enabled service agency that acts as a virtual front office for established service businesses, based in Los Angeles, California. We work with businesses across the United States, and clients in Canada, the UK, Europe, Australia and New Zealand too. We are deliberately small, and we would rather you heard that from us than worked it out later.
What we hold ourselves to
We take ownership of our work. We measure progress, address problems promptly, and apply what we learn to deliver better outcomes.
Founder
Rumman Newaz founded Leads Initiative to give contractors and home-service businesses the kind of website and lead system that usually only big companies get. His background combines the field and the business side. He works as an engineering technician on construction sites for civil and geotechnical engineering firms, so he understands how contractors work, schedule and get paid. He also runs and operates service-based businesses in Southern California. Rumman holds an associate degree in Business Management & Marketing from Fullerton College. Leads Initiative is founder-led: when you work with us, you work directly with Rumman.
Every Leads Initiative build is founder-led: Rumman uses AI tools to draft, research and move faster, and still reviews and signs off on what ships. Delivery runs through the same checks on every build: an accessibility pass, mobile performance measurement, structured-data validation, and a real test through every form. Any fix is documented, not assumed. No account is handed to an AI with nobody checking its work.
How we work
We build static sites rather than standing up a CMS you then have to patch, update and secure. There is no plugin to break and nothing between a visitor and the page. At handover you own a fast website on your own hosting account, not a dependency on us to keep it running.
Making a site legible to AI answer engines ships on every build we do, including this one: an llms.txt index, a Markdown corpus, and attributable entity data. We treat it as part of technical SEO for 2026 onward, not a line item to sell separately once you are already a client.
Pricing follows the discovery call and a written scope, not a rate card quoted blind. We will not take money for a service we cannot yet deliver, and we will tell you plainly if part of what you asked for is not worth doing.
We work with businesses across the United States, and with clients in Canada, the UK, Europe, Australia and New Zealand too; suitable businesses in Asia and the Middle East are welcome as well. Being based in Los Angeles shapes the discovery call more than the build. The work itself, the reporting and the AEO/GEO layer are the same regardless of where a client is.
Straight answer
Every missing item above is missing on purpose. When one of them becomes true and we can source it, it goes on this page with the source named.
Next step
A discovery call is a conversation, not a pitch. We look at your site and your search and AI visibility while you are on the call, and tell you what we would fix first and what we would leave alone. You keep that assessment either way.