Get found. Build trust. Turn interest into opportunity.

Leads Initiative builds the website and the lead system behind it. That means the site itself, the technical SEO and AI-answer-engine work that makes it findable, the enquiry capture and booking path, and the CRM and reporting that let you see what is happening. It is one engagement rather than a website project and a marketing project that never quite meet.

We are based in Los Angeles, California. We serve California first - Los Angeles, Orange County, the Inland Empire and the rest of the state - and we also take on national and international work. The build, the SEO and the reporting are done remotely either way, so location affects the conversation times more than the work.

We scope and price after a discovery call, because the honest answer depends on what you already have. We will not quote a number before we understand the work. The discovery call itself is free and we do not treat it as a sales pitch.

No. Nobody can guarantee a search ranking, a lead volume or a revenue figure, because none of those are inside any agency’s control. Search engines, AI answer engines and your competitors all get a vote. What we will commit to is the work itself: specific deliverables, on a stated schedule, measured and reported honestly, including when a number moves the wrong way.

AEO is answer engine optimisation and GEO is generative engine optimisation. Both describe making your business legible to AI assistants that answer a question directly instead of returning ten links. In practice it means publishing a machine-readable version of your site: an llms.txt index, a Markdown corpus of your pages, and entity data that ties every mention of your business to one identity. That way an assistant can cite you accurately rather than paraphrase a competitor. It is a build-time layer, and most agencies are not yet shipping it.

Yes. Our reference build is GreenCal Pressure Washing: 117 published pages, validated local-business structured data with an entity for every service area, a live llms.txt and Markdown corpus, a static build on edge hosting, and IndexNow submission wired into deploys. We show you that build in detail. We do not show traffic or revenue figures for it, because we hold no verified performance data and will not present numbers we cannot source.

We ask what you sell, who buys it, and what currently happens when someone finds you. Then we look at your site and your search and AI visibility while you are on the call, and tell you what we would fix first and what we would leave alone. You get that assessment whether or not you hire us.

A person actually looks at your site. It is not an automated score. We review your site speed, your structured data and your AI-answer-engine visibility, then tell you on the discovery call what we would fix first and what we would leave alone. It is the same assessment described above, and you keep it whether or not you hire us.