Starter
One channel, run well, with a monthly report and a direct line to Rumman.
- Monthly
- $2,000/mo
What's included
- One channel: SEO or Google Ads
- Monthly strategy call and performance report
- Analytics dashboard access
- Direct access to Rumman
Pricing
Starter, Growth and Scale. Every inclusion named.
Leads Initiative prices as a digital marketing and AI-enabled virtual front office for established service businesses, based in Los Angeles and working with clients across the United States and internationally. Starter is $2,000 a month and Growth is $4,000 a month. Scale is multi-channel work, so it is quoted on a discovery call rather than priced on a fixed menu. Every engagement starts with the free Website & Lead Audit, and ad spend is paid directly to Google or Meta. We never mark it up.
The three tiers
Recommended
Growth
SEO and one paid channel together, with the content and reporting behind them.
- Monthly
- $4,000/mo
What's included
- SEO plus one paid channel: Google Ads or Meta Ads
- Content built around what your buyers search for
- Weekly reporting
- Monthly strategy call
- Conversion rate review, with email marketing scoped into your plan
Scale
Every channel we run, with Rumman as your lead senior marketer.
- Monthly
- Let's talk
What's included
- Everything in Growth
- Multi-channel: SEO, GEO/AEO, Google Ads and Meta Ads
- Content built around what your buyers search for, across every channel
- CRO and analytics
- Rumman as your lead senior marketer
- Weekly strategy calls
Add-on
AI Receptionist
$199/month add-on
Answers your business's calls 24/7 and escalates what it can't handle, so you stop missing calls and leads. Works with any tier: Starter, Growth or Scale.
- 24/7 phone answering using your own approved information and FAQs
- Escalation to the right person when it can't answer, with a call summary
- Every call and lead logged to your CRM, with an owner notification
Need a new site to go with any tier? That is a separate $1,000 one-time setup fee: A 5-page website: the home page, basic on-page SEO, and lead-form setup. E-commerce and Facebook/Instagram commerce builds also sit outside all three tiers and are scoped and quoted on their own, the same way the full services list describes them.
Questions
Questions about how pricing works.
Ad spend, the setup fee, contracts and fit, answered plainly.
Who pays for ad spend?
You do, directly to Google or Meta. We never mark up ad spend or add a fee on top of it. Our management fee for running those campaigns is separate and is already part of your tier.
What does the website build fee cover?
A one-time $1,000 fee buys a 5-page website: the home page, basic on-page SEO, and lead-form setup. It only applies if you need a new site, and it is separate from the monthly management fee on any tier.
Is there a minimum contract, and how do I cancel?
We go over contract length and cancellation on your discovery call, once we know which tier actually fits. Nothing about term or notice is decided before that conversation.
Do you work with businesses outside the US?
Yes. We're based in Los Angeles and serve California first, then clients across the rest of the United States and internationally. Your location does not change what is included in a tier.
What if I need something that isn't listed here?
Tell us on your discovery call. If it is something we can deliver, we scope and price it on its own rather than forcing it into a tier that does not fit.
How much does SEO cost for a contractor?
The same as for any other business on this site: there is no contractor-specific rate. Starter is $2,000 a month and covers one channel, which can be SEO, with a monthly strategy call, a performance report and direct access to Rumman. Growth adds a second channel on top of SEO. The exact scope and price for your site are set on a discovery call once we know what your market and your current site actually need.
Next step
Tell us which tier fits, and which parts don't.
A discovery call is where we confirm which tier fits, scope anything custom like Scale or a new site build, and go over contract terms. We tell you honestly what it would cost and what we would leave alone.